What will I actually pay?+
Per ad account, per month, and sized to what that account spends: MCP $5 plus 0.15% of ad spend over $1,500 · Reckon Weekly $9 plus 0.35% over $1,000 · Reckon $29 plus 0.20% over $10,000 · AutoReckon $69 plus 0.25% over $25,000. Each account picks its own rung, so three clients on the autopilot and seventeen on MCP is a normal bill rather than an impossible one. You top up a balance and every account draws from it on the 1st — bases for the month ahead, plus the ad-spend fee on the month that just closed, so you always know it before it bills. The exception is the day you put an account on a paid rung: that first month is charged there and then, base plus the fee on its last 30 days of spend. Credits never expire. Agencies add $19 per seat, minimum two. Start free: two accounts, ten days each — the clock is per account and starts when you start it — no card, and when the trial ends the free Weekly Reckoning report keeps arriving every Monday. Choose your two trial accounts deliberately: an ad account can only ever be on the free trial once, even if you disconnect it.
What counts as an ad account?+
One Google Ads account — the thing with a 10-digit ID like 780-685-2627 that holds your campaigns. Most businesses have one. A manager (MCC) account costs nothing: we only count the client accounts under it that actually hold campaigns — an MCC managing two client accounts counts as two. Agencies and multi-brand teams have several — each one picks its own rung and is billed on its own line, which is what makes the statement rebillable to a client.
Can it overspend my budget?+
AdReckon can never raise a budget past the ceilings you set — that's enforced
server-side on every write, not a polite instruction to the AI, and in approve-first mode
nothing changes at all without your click. Two honest limits: budgets set directly in
Google Ads sit outside our caps, and Google itself may deliver up to twice a daily budget
on a strong day (it balances out across the month). AdReckon controls its own hands, not
Google's delivery.
What exactly can it change?+
Whatever you allow — up to the full Google Ads management surface: pause/enable, budgets, keywords and match types, negatives, new campaigns, ad groups, ad copy, conversion goals (primary/secondary), CPA and ROAS targets, and more. You choose per account what AdReckon may touch, set caps and protected campaigns, and every action lands in the ledger.
Which AI can I use?+
Two ways. Bring your own: AdReckon speaks MCP, an open standard — connect it to Claude, ChatGPT, Cursor, VS Code or any MCP-capable assistant you already pay for (how to connect). Or use Reckon, the AI built into this site. Either way, AutoReckon runs the nightly reviews on our side.
How do I disconnect?+
In the dashboard, under Accounts & logins: disconnect a single ad account, or the whole Google login — we revoke the token at Google for you. Everything already synced is kept, so reconnecting later is one approval screen. You can also pull the plug from Google's side at myaccount.google.com/permissions; access dies instantly either way.
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